Stolichnaya Elit vodka is being sold.The message is it is sophisticated vodka.It says directly in the ad it is ultra luxury vodka.This ad is directed to people who are old enough to drink-specifically people who are twenty-one and older,who want to spend the money to enjoy the finer type of vodka.Besides the product being sold,it is also selling the idea of a high standard of living.It says that it is a luxury.Instead of the normal "Please drink responsibly", it says "Savor Elit responsibly". I found the ad in Forbes magazine.
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